Background The variety of contents available on the Internet is virtually unlimited. While there is a lot of healthy and useful information on the Internet, there are some materials which may be potentially harmful to young people.  Legislative control alone cannot solve the problem entirely given the impracticality of active monitoring of all information transmitted through the Internet due to its vast volume and transient nature.  Instead, relevant sectors such as the Internet service providers, content providers, parents and teachers all have a role to play in protecting our young people from such potentially harmful materials. Against this background, the Television and Entertainment Licensing Authority has provided funds to the Hong Kong Internet Service Providers Association (HKISPA) to implement the Internet Content Rating System Project. Internet Content Rating System Project The Hong Kong Internet Service Providers Association with the support of the Television and Entertainment Licensing Authority has rolled out the Internet Content Rating System (ICRS) Project. The objectives of the project are: 1) Protect children on the Internet 2) Protect freedom of expression on the Internet 3) Set up a hotline to handle complaints about obscene and indecent articles on the internet Details of the Project Partnering with Internet Content Rating Association, an international non-profit organization based in the UK, the ICRS operates based on voluntary participation: Content providers can choose to self-label their site through an online questionnaire describing the content of their site in terms of what is and isn't present. Internet users can download the ICRA filter and set their Internet browsers to allow or disallow access to web sites based on the objective information declared in the label and the subjective preferences of the users concerned.